SHANGHAI, China, August 12, 2024 - Emmaus OSRAM (SIX Swiss Exchange: AMS), the world's leading provider of optical solutions, today announced that it has officially launched the China Development Center (CDC), which aims to drive business growth and technological innovation in Greater China. The CDC brings together a team of experts in product marketing, system solutions, application engineering and supply chain innovation, and will be a key driver of business growth in the Greater China region.

Jose Vinau, Vice President and Head of CDC, said: ‘The establishment of CDC is an important step for Emmaus OSRAM to continue to cultivate the Chinese market and improve customer service. With the CDC, we are able to respond more quickly to changes in the market and strengthen our competitiveness in the fields of light sources, sensing and visualisation. As the core force of Emmaus OSRAM at the forefront of innovation in China, CDC will provide Chinese customers with a more comprehensive, in-depth and faster service experience, helping them accelerate project implementation and reach their goals faster.’

The CDC team stays in close contact with customers to quickly solve frontline challenges and deliver key market technologies, trends and product requirements. CDC will play a vital role in connecting R&D teams and collaborating with local innovation partners at the technical level. By developing comprehensive solutions and providing faster and higher quality technical support, CDC will be able to better meet customer needs and maintain a technological edge.With offices in Shenzhen and Shanghai, CDC will consolidate several key business units and product lines, focusing on the following three core areas:

Business Development - focusing on market execution and technical product marketing support. The team will closely monitor market trends, precisely formulate market strategies, and provide technical support to the sales team to drive market growth;

Application Engineering - providing technical support to customers on hardware, advanced algorithms and artificial intelligence, including demo platforms and reference designs to meet market needs;

Supply Chain Innovation - strengthening collaboration with local suppliers to optimise supply chain management and enhance flexibility and responsiveness.

Based in China, Serving China

With its vibrant vitality and rapid growth rate, the Chinese market has become a big stage for CDC to exert its professional strength and promote innovation. Deepening its understanding of the Chinese market, Emmaus OSRAM is committed to enhancing the technological life experience and accurately matching the needs and expectations of Chinese consumers.CDC's strategic focus is to drive the creation and expansion of mass-market business needs, and it plans to explore a series of mass-market applications, such as Time-of-Flight (ToF) technology, blue laser applications and laser projection solutions.

With outstanding design success stories that have earned the trust of many key customers, CDC will continue to set new benchmarks and solidify its position as a key player in the field of sensing technology.

- Smartphone Sensors: In the highly competitive smartphone market, CDC has successfully won several orders for its advanced sensors. These cutting-edge sensors significantly enhance the functionality and user experience of the new generation of smartphones, excelling in camera optimisation, white balance and image enhancement applications;

- Computed Tomography (CT): In the field of medical imaging, CDC has helped our CT sensor business achieve noteworthy success. These high-precision sensors enhance image quality and diagnostic accuracy, helping to improve patient outcomes and increase the efficiency of healthcare delivery. cdc's contribution to our Chinese customers‘ innovations in CT sensor technology underscores our customers’ relentless commitment to advancing medical technology and enhancing global health;

- Automotive Position Sensors: CDC's development of position sensors is also making significant inroads in China's automotive industry. These sensors play a key role in enhancing the safety and performance of modern vehicles, providing accurate and reliable data for a wide range of automotive application scenarios such as Advanced Driver Assistance Systems (ADAS) and autonomous driving, and helping the future development of transportation.

The China Development Centre will continue to strengthen Emmaus OSRAM's important position in the Chinese market and drive the company's global growth. In the future, the China Development Centre will combine market insights with technological innovation and play a key role in the localised operations of Emmaus OSRAM, helping customers to incubate more innovations.